Services marketing managers have discovered that if workers are involved in determining the goals, they are more likely to support a quality-oriented approach.
Simply put, service marketing is the phenomenon of promoting and marketing a service or an intangible good to the target market. Service marketing, a new type of marketing, has gained considerable traction in aiding businesses in service promotion across the globe.
Service marketing examines how a particular service is marketed in the marketplace. Despite being a novel idea, service marketing requires an intangible representation of goods (services).
Service marketing calls for the promotion of a service that is not physically available but is nonetheless marketed to the customers, in contrast to product marketing, which entails a physically apparent object being pushed across multiple media.
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