How might consumers use heuristics when choosing television shows to watch on netflix?

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25-08-2022
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How might consumers use heuristics when choosing television shows to watch on netflix?

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tutorconsortium201 tutorconsortium201 · Answer 1 · 2022-09-05T09:10:23+02:00

There are also more key ways that viewing needs are evolving. The ability to watch numerous episodes of a show at once is something that fans demand in addition to high-quality programming and more options.

Consumers use heuristics when choosing television shows to watch on Netflix -

Consumers would prefer not to wait a week for the next installment of a show, a practice known as "binge viewing."
They want to settle in and watch a full season, several seasons, or several episodes.
Netflix decided to distribute all of its shows as complete seasons rather than weekly episodes after noticing this shift in viewer preferences.
Take into account additional cognitive decision-making steps and how Netflix differs from conventional television.
You probably open a grid of television shows and channels when you want to watch traditional television.

Learn more about binge viewing

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