Costly technological advancements might alter how Marlon runs his delivery service. The swot element that Marlon needs to take into account is threats.
A SWOT analysis is a method for figuring out your company's internal strengths (S) and weaknesses (W), as well as its exterior opportunities (O) and threats (T). You can use this information in your company planning to help you reach your objectives.
Events taking place outside of your company, in the larger market, present threats and possibilities. Threats and opportunities can be taken advantage of, and you can take steps to avoid them, but you cannot change them. Examples include rivalry, the price of raw materials, and customer shopping patterns.
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