When you market your small business, you may compete with larger, more expensive ad campaigns by employing strategies used by huge advertisers.
Rhetoric is the skilful use of language, and the goal of rhetoric is to persuade the listener.
- Language scholars have compiled an astonishing number of "rhetorical devices" – specific methods of manipulating language to achieve certain results.
- Many of the rhetorical strategies have become tried-and-true methods that advertisers have employed effectively in ad campaigns for decades.
A rhetorical question, also known as a persuasive question, asks the listener or viewer something in such a manner that he feels good about your product.
- The answer can be clear, or the query might not require any response at all.
- The question's objective is to elicit an effect.
- For example, you may show a visual of an active guy strolling rapidly through a swarm of tired, mopey individuals and ask, "Do you really want to be like everyone else?"
- The audience will most likely be persuaded that your energy drink may assist them to avoid being like the people you portrayed.
- An advertisement for handyman services may display a depressed man fixing his plumbing next to an image of a happy man.
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