An introductory offer at a gym that offers a lower-than-normal monthly rate for the first six months is an example of: A. a market-penetration pricing strategy.
Marketing can be defined as a strategic process which typically involves developing promotional techniques and sales strategies by a business firm to enhance the availability of goods and services, in order to meet the needs of the end users or consumers through advertising and market research.
Market-penetration pricing strategy can be defined as a marketing strategy that is typically used by business firms to attract new customers to a new product or service, especially by giving them a lower price during its initial operation and offering.
In conclusion, we can infer and logically deduce that an introductory offer at a gym that offers a lower-than-normal monthly rate for the first six months is an example of a market-penetration pricing strategy.
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Answer:
a. market-penetration pricing strategy
Explanation:
An introductory offer at a gym that offers a lower-than-normal monthly rate for the first six months is an example of market-penetration pricing strategy.
