Advantage
(Ease of Sampling and Incentivization)
Because they are pre-profiled, you don't have to step out of your office to find the respondents you need for your study. You'll be able to reach hundreds of people instantly, and provide appropriate incentives immediately after they finish the survey
Disadvantage
(Poor Sample)
One of the disadvantages of using consumer panels is the difficulty of getting a random sample, or a group of individuals who accurately reflect the type of consumer you need to study
