In general, media attention stems from both being famous and being infamous. Uber attracts media attention not only because it has become one of the most innovative taxi services of all time, but also because its aggressiveness
Some of its policies are frequently scrutinized and criticized by people. This results in a compelling and divisive view of Uber. Uber is no longer just the on-demand cab service we once knew.
It has also dabbled in other areas, such as Uber Eats (on-demand food delivery) and Uber Freight (on-demand trucking).
To keep things simple, we'll concentrate on Uber's core business of ridesharing - its business model and how it makes money. To put it simply, Uber is a digital aggregator app platform that connects passengers in need of a ride from point A to point B with drivers willing to serve them.
"Passengers" create demand, "Drivers" supply demand, and "Uber" acts as the marketplace/facilitator to make it all happen on a mobile platform. Uber's model has enabled it to generate strong value propositions for both passengers and drivers to join its platform and disrupt the taxi/cab industry.
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