Business level strategies are concerned with how companies choose their mixtures of different businesses.
A business uses its business-level strategy to develop a competitive edge in specific product markets by leveraging its core competencies. It is an interconnected and consolidated succession of engagements and activities. It reveals the choices the business has made in terms of how it intends to compete in particular product markets.
A business-level strategy's secondary objective is to set the firm apart from its competitors. In order to distinguish itself from competitors, a firm must determine if it wants to carry out duties in a unique way or altogether in a new way. This strategy establishes the course that determines the focus of the actions that organization leaders should take.
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