Investing in strategies to expand or strengthen current enterprises.When allocating resources and money to a corporation’s many companies, industry attractiveness and business strength metrics are both used.
Nine-cell matrix is a strategic framework that offers a systematic method used by multi-enterprise firms to establish the order of priority for their investments among the many business units. Accordingly, it provides strategic implications of an investment by assessing business portfolios, which are mostly focused on business strength and market attractiveness.
Additionally, the nine-cell industry attractiveness competitive strength matrix is a strategy framework used by people or managers to help them choose which companies should be given low, average, and high priorities when allocating corporate resources.
A multifaceted corporation owns or operates in a variety of unrelated sectors. Businesses can diversify by launching their own new enterprises, partnering with another company, or purchasing a company that operates in a different industry or service sector. Conglomerates are a common type of diversified business.
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