Business historians typically categorize American business history into five major eras. This particular period saw a shift in power toward the consumer, increased customer attention, and a proliferation of goods and services that flooded the market. The marketing era fits this description.
The marketing idea became the dominant business trend in the years immediately after the Second World War.
According to Keith, there have been four different periods in American history where marketing has developed into the significance it holds now within businesses. The production period, the sales era, the marketing era, and the marketing company era are some of these eras.
Industries first understood that concentrating solely on their own demands can leave customers unsatisfied in the 1940s. At this point, organizations' marketing strategies entail determining what their target market wants and then skillfully tailoring initiatives to meet those demands.
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