In the growth stage of the product lifecycle, most consumers who would buy the product are either repeat purchaser of the item or have tried and abandoned it, making it more challenging to acquire new customers.
Typically, consumers learn about a product during its debut stage in its life cycle. The product has only recently been released, thus commercials are being created to attract new buyers. Customers are learning more about a new good or service and how it can help them during this phase. Product life-cycle management is the progression of business management methods during a product's life-cycle.
The product has gained market acceptance during the expansion growth stage, and clients are starting to really buy in. This indicates that both demand and profitability are increasing, ideally at a steady and quick rate. The market for the product is growing and competition is starting to emerge during the growth stage.
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