E- commerce analytics uses Click stream data to determine the efficiency of the site for the users and operates at the server level.
The process of gathering, examining, and disclosing aggregate data regarding the pages a user views on a website and the sequence in which they do so is known as click stream analytics.
The click stream describes a user's journey across a website.
The two tiers of click stream analysis are as follows: Traffic analytics measures how many sites are served to a user, how long it takes for each page to load, how frequently a user clicks the back or stop button on their browser, and how much data is sent before the user leaves. E-commerce Analytics - Click stream data is used in e-commerce-based analysis to assess how well a website converts visitors into buyers or seller
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