in which type of marketing channel are multiple segments owned by the parent company? multiple choice question. unified horizontal marketing system corporate vertical marketing system conventional marketing channel independent marketing channel

Respuesta :

Marketing channels are owned by the parent company in some segments corporate vertical marketing system.

A parent company, also known as a holding company, is a company that has subsidiaries wholly or partially owned by another company controlled by the parent company.

Like a parent company, a holding company has control over other companies. Unlike parent companies, holding companies do not have their own day-to-day operations and exist solely to own or hold subsidiaries.

In the corporate world, a subsidiary is a company that belongs to another company, usually called a parent company or holding company. The parent company retains control of the subsidiary. That is, the parent company owns or controls more than half of its shares.

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