Digital, analog, and personal are the three touchpoints. A touchpoint is a message or method by which a brand communicates with their target market, providing engagement and allowing the brand to be perceived favourably by the prospective customer.
A touchpoint is any way for a consumer to interact with a business organisation, whether it is face-to-face, through a website, an app, or any other form of communication. When customers interact with these touchpoints, they have the opportunity to compare their prior perceptions of the company and form an opinion.
Touchpoints in marketing communications refer to the various ways in which a brand interacts with and displays information to prospective and current customers. Touchpoints enable customers to have experiences every time they "touch" any part of a product, service, brand, or organisation, across multiple channels and time.
Touchpoints are a component of the IMC that represent the brand communicators' willingness to use specific communication motives to reach the appropriate target audience.
When a customer buys a product or service, this is used to engage them in the pre- and post-purchase experience. Touchpoints enable prospective customers to learn about the brand and the benefits it provides, allowing them to decide whether or not to purchase the product or service.
To learn more about touchpoints refer :
https://brainly.com/question/26325238
#SPJ4
