Its alcoholic beverages. This is an example of market segmentation based on behavioristic variables.
Based on demographics, needs, priorities, shared interests, and other psychographic or behavioral criteria used to better understand the target audience, market segmentation divides a market into subsets.
What is the purpose of market segmentation?
- the segmentation of a market into groups based on consumer knowledge and behavior regarding a specific product. Benefits sought, user status, usage frequency, level of loyalty, and buyer readiness stage are behavioral variables that are frequently used to divide markets into subgroups.
- Based on demographics, needs, priorities, shared interests, and other psychographic or behavioral criteria used to better understand the target audience, market segmentation divides a market into subsets. You can use this targeting in your product, sales, and marketing strategies by understanding your market segments.
To learn more about : Market segments.
Ref : https://brainly.com/question/14225381
#SPJ4
