goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business are called .

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24-10-2022
Business

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goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business are called .

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Tundexi Tundexi · Answer 1 · 2022-11-01T18:15:40+01:00

In marketing, the goods & service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business are called an order winners.

What is an order winners?

In marketing, an order winners refers to those variables which permit differentiating the company from competitors while an order qualifiers are the prerequisites for engaging in a transaction. This view of orders can be seen as a unifying approach between the operations management and marketing

Going forward, the order winners are seen as a competitive advantages such as quality, delivery speed, reliability, product design, flexibility and image that cause a firm's customers to select that company's products or services. The order winner is the main reason why customers purchase a company's product. For instance, the Shine family vacations at Lake Tahoe for prestige and quality while they order all of their products from Pramazon for quick delivery speed.