Sales promotion refers to the set of non personal communication tools designed to stimulate quicker and more frequent purchases of a product.
To maximize promotional efforts and reach a larger audience, marketers create a promotion mix, which is a collection of various marketing strategies. The duty of the marketer is to determine the ideal promotion mix for a specific brand.
It takes marketing expertise and experience to create a promotion mix. To create a successful promotion mix, marketers must conduct numerous studies and gather a ton of information on a specific brand.
The significance of a promotion mix :
What Makes Up a Promotion Mix?
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