Respuesta :
Marketing kayaks for a significant outdoor equipment producer with marketing emphasizing the brand's dependable toughness and how the boat may elevate fun and adventure to new levels. Through a brand connection, you're seeking to engage the customer on a deeper level. Hence the appropriate choice of option will be option (d).
What is Public Relations (PR) ?
In order to affect the public's view, public relations (PR) is the activity of managing and distributing information from an individual or an organization (such as a business, a government agency, or a nonprofit organization) to the public. Public relations is internally managed in contrast to publicity, which is unregulated and supported by outside sources. Without requesting money up front, an organization or individual can use public relations to connect with their audiences by taking advantage of breaking events and topics of interest to everyone. The media is mostly responsible for the publicity. This makes it distinct from advertising as a form of marketing communication.
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The complete question is mentioned below :
You are marketing kayaks for a major outdoor gear manufacturer. Your campaign focuses on the rugged dependability of the brand and how this watercraft can take you to new heights of enjoyment and adventure. You are attempting to _________.
A.) divert the consumer away from key factors in their purchase decision.
B.) engage the consumer on a deeper level through a brand connection.
C.) promote your product using strategic communications techniques.
D.) manipulate the consumer in an unethical manner through imagery.
