The intentional efforts of a company to design, manage, and evolve its channel strategy in light of changes that arise in the competitive and customer environments is referred to as channel stewardship.
Stewardship can be described as the careful construction as well as the management of channel relationships whereby they were being given the adequately rewarded.
It should be noted that i this process even though the valuable members are are been treated very well and given the needed encouragement so that they deliver more in the future time, the less valuable members at the same time are been weeded out.
In conclusion, this method is been used by the firms in the industry so that they can use the channel strategy in attending to the competitive and customer environments so that the goal as ell as the objectives of the organization can be gotten as well as well as making the neccesay improvement.
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