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30% of the league's wholesale sales are now made outside of the United States, and commissioner Adam Silver sees a booming international market that is consuming more and more NBA content and purchasing merchandise.
Merchandise Any consumer goods that are bought or sold in a transaction between a business and its client fall under this umbrella. Prior to reaching the customer, the final stop on the supply chain for a piece of item during its life cycle may include producers, distributors, storage facilities, and retailers.
Buying goods in bulk from a producer at a lower price and selling them to a retailer at a higher price so they can repackage and sell the products to customers in smaller quantities at an even higher price is known as wholesaling. Wholesale trade is a subsector of the trade, transportation, and utilities supersector. The wholesale trade industry consists of businesses engaged in wholesale trading.
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