The sociologist works diligently and objectively to assess the norms, values, and practices of the individuals she studies in the context of the unique cultures to which they belong. This demonstrates cultural relativism in action.
A structural functionalist would likely focus on the social roles that technology and the media play in society.
The most powerful organizations and groups, from a sociological perspective, are in charge of managing wealth, property, and the media, education, and religious institutions that serve as conduits for the production of views of reality. Sociological notions can be used to define American teenagers, professional gamblers, and nudists.
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