Companies like Coca-Cola and Pepsi created new product lines like fruit juice to broaden their product mix in response to rising consumer demand for healthy beverages.
A successful new product typically has a sales curve that gradually increases during the market development phase. At some point during this growth, there is a noticeable surge in customer demand, and sales soar. It's time to boom. Stage 2—the stage of market growth—begins now.
By making their products distinctive, instantly identifiable, superior in quality, and dependable, businesses can build brand equity for their goods.
A product's life cycle is divided into five stages: development, introduction, growth, maturity, and decline.
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