It is considered a line expansion when Johnson & Johnson produces a travel-sized bottle of its current toddler oil product.
A line extension is when you add new flavors, colors, ingredients, shapes, or package sizes to your food or beverage brand. Despite altering the product in some way, on the shop shelf your new products would nonetheless show up facet via aspect in the identical category.
Incorporate market tendencies and purchaser demands into your products with line extensions to Renew the activity of the client thru enhancements. Extend the existence cycle of the product. Lead purchasers towards new style opportunities.
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