Toyota is a well-known manufacturer of cars, trucks, and suvs. Toyota dealers also provide service and financing to their customers. These products and services are part of Toyota’s product mix.
Another name for a Product Mix is Product Assortment, which refers to the several products that a company offers to its customers. For instance, a company may sell multiple lines of products, with the product lines being fairly similar such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.
A product mix consists of product lines which are associated items that a consumer purchases. So, it can can also be understood as the complete set of products and services that are offered by a firm.
In essence, a product mix strategy which is successful enables a firm to focus efforts and resources on the products and product lines within its offerings that have the greatest potential for growth, market share, and revenue.
Read more about product mix
brainly.com/question/10711348
#SPJ1
