According to material in this textbook, the number one reason a business chooses to use social media is that it Increase Exposure for a business.
What role does Social Media play in business?
Social networking may assist your company in
- You may interact with your consumers and learn what others are saying about your company via social media. Social media may also be used for marketing, freebies, and mobile apps
- do market research to cut marketing expenses
- Develop your brand, engage in idea exchanges to enhance your business practices, hire qualified personnel.
- for instance through employment networking sites like LinkedIn.
- increase traffic to your website and boost its search engine position, and
- keep an eye on your rivals.
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