In a persuasive presentation, the speaker is always trying to do influence the audience to change a belief or behavior.
The persuasive reason is used to convince, or persuade, the reader that the opinion, or assertion, or claim, of the author is accurate or valid. Persuasion is greater egocentric than argument (debate). A formal persuasive essay is manufactured from 3 parts: Issue; Side; Argument. This is the kind of essay you write for class. Many expert persuasive essays have those 3 parts, however they are probably blended round or woven collectively greater creatively.
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