The revenue that is forgone from alternative use of an asset, such as cash, is called an opportunity cost.
Generally, The value or advantage lost by participating in a certain activity in comparison to engaging in a different activity is known as the opportunity cost in microeconomic theory.
Simply put, it indicates that by choosing one activity, you are forgoing the chance to engage in a different one.
Opportunity costs are the possible advantages that a person, investor, or company forgoes while deciding between two options.
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