which statement about relationship marketing is most accurate? group of answer choices relationship marketing has a short-term focus: increasing profits for the firm. relationship marketing prevents the need to offer unique value to customers. relationship marketing provides benefits for both customers and the organization. very few companies today are engaged in relationship marketing. the internet almost always has a negative impact on a firm's personal relationships with customers.

Respuesta :

Relationship marketing provides benefits for both customers and the organization and very few companies today are engaged in relationship marketing.

Relationship marketing is a tactic created to promote consumer connection, interaction, and loyalty. It is intended to foster close relationships with clients by giving them information that is specifically suited to their needs and interests and by encouraging open conversation.

For many years, businesses have employed this strategy. Coca-Cola uses heartfelt remarks about friends and family to promote its drinks. Coke should be shared with a special someone, the bottles themselves advise. When a customer can relate to these emotions, purchasing a Coke becomes more meaningful.

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