Relationship marketing provides benefits for both customers and the organization and very few companies today are engaged in relationship marketing.
Relationship marketing is a tactic created to promote consumer connection, interaction, and loyalty. It is intended to foster close relationships with clients by giving them information that is specifically suited to their needs and interests and by encouraging open conversation.
For many years, businesses have employed this strategy. Coca-Cola uses heartfelt remarks about friends and family to promote its drinks. Coke should be shared with a special someone, the bottles themselves advise. When a customer can relate to these emotions, purchasing a Coke becomes more meaningful.
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