Blue widget is pursuing a best-cost provider strategy. A technique for manufacturing high-quality goods at cheap costs is the best-cost strategy, often known as an integrated low-cost differentiation strategy.
It emphasizes providing clients with goods that meet their expectations and fall within their price range.
Despite being recognized for its low-cost strategy, Toyota Motor Company used the best-cost method when creating its line of upscale Lexus vehicles. Toyota management began producing Lexus, a premium vehicle with costs below those of rivals, to fight against luxury automakers like BMW and Mercedes-Benz.
The Lexus model was in the top 10 models and the second best-selling luxury brand in the US market thanks to Toyota's best-cost strategy.
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