e)Selling goods and services that may be unrelated to each other and to the firm's original business is scrambled merchandising.
Scrambled merchandising is a retail strategy in which a retailer expands their selection to include goods that are often outside of its target market or are typically offered in a different retail format. Perhaps the best way to understand jumbled marketing is to think about it in action.
Supermarkets that sell a variety of non-food items like hardware, videos, video games, cameras, batteries, prescription medications, flowers, and more are a typical illustration of a jumbled assortment strategy.
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