Disruptive innovation is being represented by Hulu, amazon prime video, and Airbnb.
When a goods or services that was previously exclusive to affluent or highly educated people is converted to one that is more widely available and accessible, this is considered to as disruptive innovation. By displacing experienced, well-established rivals, this transition creates a market disruption.
Instead of improving or upgrading items for a single target market, disruptive innovation concentrates on the methodologies employed to make them accessible to and used by a larger, untargeted market. The emergence of online digital downloads, which have mostly supplanted audio CDs, is an instance of disruptive innovation (CDs).
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