once your mind is made up, you will reject any new information that contradicts the ideas you already hold, according to the:

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Once your mind is made up, you will reject any new information that contradicts the ideas you already hold, according to the cognitive dissonance theory.

Cognitive dissonance, used in psychology, is referred to the mental strain brought by the perception of contradictory information. A man's behavior, emotions, ideas, beliefs, ideals, and things in the surroundings are examples of relevant pieces of information. When people take part in an action that conflicts with one or more of those things, cognitive dissonance is often experienced as psychological discomfort. In accordance with this hypothesis, people will go to great lengths to alter two behaviours or thoughts until they are psychologically consistent with one another. When a person's beliefs and newly learned facts conflict, discomfort results. To ease their discomfort, the person seeks a solution to the conflict.

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