what happens when the markets along the industry value chain are too risky and alternatives too costly in time or money?

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Vertical Market Failure will arise or occurs while the markets alongside the enterprise or industry value chain are too risky or  unstable and alternatives too pricey i.e., costly in time with money.

while transactions inside it are too unstable and the contracts designed to triumph over those dangers are too pricey (or impossible) to write down and administer. The traditional functions of a failed vertical marketplace are a small range of customers and sellers. excessive asset specificity, durability, and intensity and common transactions.

In addition, broader problems that have an effect on all markets—uncertainty, bounded rationality, and opportunism—play a unique component in a failed vertical marketplace. None of those functions, taken individually, always indicates a vertical marketplace failure (VMF), however while they're all present, probabilities are desirable the marketplace has failed

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