This reflects the AIDA model's desire component.
The hierarchy of effects model, also referred to as a hierarchical model, includes models like the AIDA, all of which suggest that customers go through a process of stages or processes before making a choice to buy anything.
These models are linear, sequential models based on the premise that customers pass through a succession of cognitive (thinking) and affective (feeling) stages, which end in a behavioral (doing, such as buying or trying) stage.
One of the hierarchical models that have been in use for the longest is the fundamental AIDA model.
Learn more about the AIDA model, from:
brainly.com/question/6293538
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