A person who has a strong moral identity doesn't really wish to act contrary to their moral beliefs and convictions because doing so would compromise their sense of self-integrity.
The idea of moral identity is found in moral psychology and refers to how important morality is to a person's sense of self. It is often seen as either a trait-like individual difference or as a set of persistently available schemas.
The level to which having moral principles is significant to one's self-concept is known as moral identity or moral self. The 'missing link' between moral assessment and moral behavior, so the theory goes, is this. The processes underlying its cognitive and psychophysiological functions, however, remain unclear.
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