When a company affects a consumer's behavior, it most likely does so through marketing communications. Hence, Option B is correct.
Use of several marketing methods and channels in concert is referred to as marketing communications. Marketing communication channels concentrate on how companies convey a message to their target market or the market as a whole.
Additionally, it oversees the organization's internal communications. Marketing communications, or marcom, refers to the messaging and media that marketers employ to communicate with their target markets.
Therefore, Option B is correct.
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The complete question has been attached in text form:
When a firm influences the actions of a consumer, the firm has probably done so through ______.
in-person persuasion
marketing communications
market manipulation
market domination
