According to the research, the correct answer is Option A "promotional mix". Advertising, personal selling, public relations, sales promotion, and direct marketing are the five elements of the promotional mix.
It is a list of channels or specific combination of instruments which complement each other, that a company chooses to help them achieve a certain objective in the market.
In this sense, it refers to communication with the specific objective of informing and optimizing promotional efforts, this set of different marketing approaches includes:
Therefore, we can conclude that according to the research, the five elements that make up the promotional mix that is a crucial part of any business when optimizing a promotion are: Advertising, sales promotion, public relations, direct marketing, personal selling.
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