Respuesta :

The important part of the business plan executive summary is arguably the most important of the business plan. It must be concise, specific, strategic, and very well-written.

               Many of the people who review business plans will decide, based solely on the summary, whether to continue reading. An executive summary provides a snapshot of the plan, highlighting sales, and profit summary figures. The summary emphasizes those reasons that will make the business profitable. It must contain sound numbers for market size, trends, company goals, return on investment, and capital expenditures required. For new businesses or businesses seeking funding, excitement is an element of the executive summary. Venture capitalists collect many ideas each month, and just a few are actually read from page to page.

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