Because there are so many ideas, thoughts, and opinions floating around on social media, it is persuasive and frequently succeeds in influencing or changing beliefs, especially when it comes to political views.
Additionally, the manner that political parties and candidates run their campaigns, communicate with their supporters, and form alliances with other groups or people may change as a result of the Internet. The Internet may also make it possible for tiny groups with low resources to take part in politics.
By steering users toward a certain point of view, social networks have the power to change civic involvement and, in effect, hijack democracy.
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