The wide audience of social media is causing the social and political change through the platform.
The advent of social and digital media has transformed the way people engage in politics around the world. US leaders have used innovative technological techniques, such as sending messages directly to voters' smartphones, to persuade them to support their political agenda.
The tendency to rely on social media for a to reach a wide audience was used for the first time. on a grand scale by President Obama during his first presidential campaign (Christensen, 2012). Since then, social networks have shaped political engagement in various countries.
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