Long-term trends and short-term fluctuations are both influenced by four main factors. These elements include the government, global trade, speculative expectations, and supply and demand.
According to Roland Rust of Maryland Smith, three key forces—technological, social, and geopolitical—are fundamentally changing what we know about marketing.
Supply and demand, often known as market forces, define how scarce resources are distributed as well as the relative costs of commodities, services, and assets in a market economy. There is no government meddling in a free market economy.
The accumulation, uptrend or mark-up, distribution, and downturn or markdown phases are the four phases of a market cycle.
The two main market factors that we will examine are supply and demand. A market is the "place" where buyers and vendors (or consumers) come together. Any structured environment that allows for the exchange of goods and services between buyers and sellers is referred to as a market.
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