Free egg and cheese sandwiches were part of the pleasant brand experience she delighted in.
The full range of interactions clients have with your business and brand is referred to as the customer journey. The customer journey captures the entire experience of being a customer rather than focusing on just one aspect of a transaction or encounter.
The process of prospects learning about a product, buying from a brand, and, ideally, remaining a long-term client of a business is known as the customer lifecycle. Five stages make up the procedure: reach, acquisition, conversion, retention, and loyalty.
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