It is completely appropriate to mention that the degree of group influence on purchase decisions made by the consumer are higher for an expensive watches than they are for the purchase of a shaving cream. Therefore, the statement given above holds true.
Purchase decisions can be referred to or considered as the ones that are required by a consumer to make an informed choice whether he or she wants to continue buying such product or not. These decisions may be influenced by groups, and such influences are higher for luxury goods rather than basic goods.
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Complete question
The degree of reference group influence on purchase decisions is higher for an expensive watch than it is for shaving cream. True or False?
