Respuesta :
Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as- Facilitating functions .
What are facilitating function?
- These activities, which include finance, pricing, risk taking, standardization, and market knowledge, among others, simplify the marketing process.
- 1. Financing: Without access to sufficient and affordable financing, marketing operations are very difficult to carry out smoothly. Governmental organizations, corporate credit unions, and commercial banks coordinate short- and long-term financing to support marketing. Trade credit is another significant source of funding.
- 2. Pricing: Pricing is another crucial task that closely resembles selling. The concern directory's price strategy has an impact on the profit component, which in turn has an impact on how well it operates. The cost of the product, competitor prices, marketing strategies, among others, must all be taken into consideration while deciding the price policy.
Hence, Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as- Facilitating functions .
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