according to the aida model, advertising is better at driving than it is at driving .

The hierarchy of effects model, often known as a hierarchical model, is a class of models that includes the AIDA model, all of which suggest that customers go through a process of stages or steps while making decisions on what to buy.
These theories, which are linear and sequential, are based on the idea that consumers go through a sequence of cognitive and affective stages before acting—for example, by making a purchase or trying something out.
The AIDA model states that advertising is more effective at generating attention than interest.
The simplicity of the AIDA paradigm is its key benefit.
The model is timeless due to its simple design, making it usable even now.

Therefore, according to the AIDA model, advertising is better at driving (C) attention than it is at driving interest.

Know more about the AIDA model here:

https://brainly.com/question/13057677

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Complete question:
According to the AIDA model, advertising is better at driving _____________ than it is at driving ______________.

Select one:

a. Interest and Action

b. Attention and Action

c. Attention and Interest