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for a firm to successfully use a concentration or multisegment approach to market segmentation, all of the following requirements must be met except

Respuesta :

Successful market segmentation depends on 4 basic criteria: (1) a market phase must be considerable and have adequate manageable customers to be viable

; (2) a market phase need to be identifiable and measurable; (3) individuals of a market segment should be reachable to marketing efforts

What are the four standards wished for segmentation?

There are 4 key sorts of market segmentation that you be conscious of, which consist of demographic, geographic, psychographic, and behavioral segmentations. It's vital to understand what these 4 segmentations are if you favor your organization to garner lasting success.

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