This company probably uses a multidomestic strategy for its business.
It is a marketing approach where a company focuses on customizing advertising and commercial efforts to local markets.
Based from the information given, this fast food business modifies its approach in the different countries where it opens new restaurants, as well as accomodating different expectations regarding customer service. As we can see, the business already launched new product lines to meet customer needs. Also, they already adjusted its marketing strategy as well to be accepted by customers from different countries. The business focuses on customizing its advertising to local markets so the business will be welcomed by its new customer from different countries.
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