The Victorinox Swiss Army Company is representing a brand extension strategy. So the correct answer is D.
It is when a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching. The strategy behind a brand extension is to use the company's already established brand equity to help it launch its newest product.
Why Victorinox is representing brand extension strategy?
Here, Victorinox already famous for making a swiss army knives. Using the brand well established popularity, the company wants to enter new market segment. As we can see from the question above, the company who specialize of making swiss army knives, is trying to make watches, travel gear, cutlery, even fragrances. From these new products, we can say that it's almost nothing to do with swiss army knives. Yet, using the company popularity brand, the company will able to sell these products and therefore it is categorized as a brand extension strategy that the victorinox uses.
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