Cliff is an advertiser who wants to reach shoppers who recently shopped for related products and he is working at a luxury bedding company. The audiences that Chris should select are:
Targeted marketing is one way of marketing that is done by promoting a product to specific consumers. Targeted marketing can be done after the company has segmented so that the company knows the characteristics of the consumers the company wants to target. One way to carry out targeted marketing is by promoting products to consumers who have purchased related products, either from our company or from competing companies.
This question is incomplete, The complete question is as follows:
Cliff is an advertiser who wants to reach shoppers who recently shopped for related products and he is working at a luxury bedding company. The audiences that Chris should select are:
A. In-market: mattresses
B. Audience based on detailed page views in the “pillow cases and bedding sheets” sub-category.
C. Demographic: females
D. Advertiser hashed audiences
Hence, the correct options are (A) and (B).
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