This tragic example illustrates that informational influence is most likely to occur when situations are interpreted as a crisis.
Conformity is the act of altering your behaviour in order to blend in with or follow the crowd. In order to avoid appearing ignorant, we adhere to the expectations of the group. When we are unsure of how to react or when the expectations are unclear, this inclination might become very powerful.
When individuals alter their behaviour to conform to the truth, this is known as informational influence. We frequently seek to individuals who are more informed and competent in situations where we are unclear about the appropriate response, using their example as a guide for our own behaviours.
The correct answer is option B.
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